The Importance of Packaging in Private Label Brands
Private Label the beautiful love of mine.
I honestly really enjoy building private label products and PL brands.
It is probably the single biggest hobby of mine.
Yes, I consider it a hobby and not work, because I enjoy it so much.
From picking a product, designing the label, writing the sales copy, and see the product gain life is a beautiful process.
Today I want to talk about the importance of packaging in private label!
Actually, packaging is super important for any kind of product that has a “Shelf Exposure”
Shelf exposure means the product will be displayed for sale at a physical location, like brick and mortar or even a hipper store like Walmart, Target, Lowes, etc.
Why is product packaging important in retail?
It may be the number 1 factor that will make people find you on a shelf.
When someone is walking down aisle at Walmart the one thing that is NOT on their mind is:
– “I need to find brand name Quin Butter”
If they need butter, they will be looking for the butter they used the last time, the cheapest or the healthiest! Not, your brand name
So, to help them see your “butter” you need to have a packaging that will catch their eye.
Sidenote: I like how the “noisy” butter stands out in the image above!
What we will do in future episodes will be buying different items with amazing packaging,
opening it and seeing what works and what doesn’t.
I will call this the “package Hacking”
This one after a few episodes about packaging I can create a cheat sheet about packaging, rules and laws of packaging and best practices.
Today we will leave it at this, and I will get into the “meat and potatoes” of Private Label packaging soon.
Now, before you go, please have a listen to episode #37 where I tell the story of the most expensive pizzas in the world.