Jess Chan is the founder & CEO of Longplay, a full-service email marketing agency for e-commerce brands where they help businesses nurture, convert, and retain customers.
Through their strategies, she’s helped generate over $8.5M in revenue through email for their clients.
Prior to Longplay, Jess was the CMO at an e-commerce company and she started Longplay to be the type of agency she wished she could have worked with.
- Jess how did you get into email marketing
- What services does Longplay offer, is it just an email sender like Mailchimp
- 1. Why should ecommerce brands use email marketing?
- 2. What are most e-commerce brands doing wrong in email marketing? besides not doing email marketing?
- 3. What kind of companies do you work with?
- How do you segment emails? do you have subdivisions inside each audience
- how effective is it to use somebody else’s audience?
- will you come up with the promotion ideas?
- write the email copy
- HTML email has the same deliverability as the ones that are only text based
- Do you have experience with building ambassador programs?
- You don’t have a “background” in marketing – how did you get to where you are today?
- What have you learned about growing a service-based business versus ecommerce?
- In 4 years, you’ve gone from knowing nothing about marketing to owning a marketing agency and working with clients generating up to $70M in revenue. How has your personal growth journey looked through this process?