In order to have a lower pay per click advertising cost on your campaign this is what you must do:

 

Create 2 campaigns exactly the same

run one during the day, and one during the night.

Test the 2 and then let me know how much lower your second campaign cost per click is.

You are welcome, haha

Quin

Quin Amorim, Host of Amazon FBA Selling Online Podcast

If you need Amazon FBA Account Management go check out my Amazon FBA Agency