Coleen asked if I avoid the Low BSR (Best Seller Rank) products on Amazon when doing product sourcing for FBA.
It depends on the product category and then I will look at what the competition is like.
If it has a tiny BSR and the category is food I will stay away from it right off the bat
But there is something that is super hard to measure.
This is, how many people since the beginning have decided to pick and source that same product.
There is a chance that 1000 people have sourced that same product and by the time yours arrives at FBA now you have 1000 more competitors.
There is a tool out that that attempts to tell you how many people are looking at those products but I think it only works for their own platform.
One thing you can do is stay away from top 100 of every category and focus only on subcategories.
Find a product that is a bit less sexy and that doesn’t follow the rules everyone is looking for, the lightweight, fits in the shoe box, etc.
If you do what everyone else is doing you will be selling the exact same product as everyone else.
Go deeper in the BSR and see the 100 to 200 in that sub-category.
Hope this helps