Today I received a question from Luis asking about tracking ROI from Facebook Ads directed to Amazon

There are 2 ways to track your Facebook Ads conversion for Amazon FBA listings.

The first one is to create an Amazon affiliate account and start selling your own items from the affiliate accounts.
By doing this you will get affiliate tracking and analytics from Amazon that tells you how many sales came from each link.

The second way to do is is to track the product on a daily basis using the Amazon reports, measure the conversion rate and the numbe of daily views to your listing, and as soon as you turn on your Facebook Ad campaign you will see what the increase in traffic and the conversion rate.

By doing this you will see that for example if you were getting 2000 visitor per day to your listing at 48% conversion rate, and now you get 2500 people per day at 48% conversion rate, you know how many extra sales you generated from the Facebok Ad.

This is not 100% accurate but it will give you a pretty close estimate of the ROI generated by your Facebook marketing campaign

The second question was:

How can you track sales on Amazon generated by organic search terms?

Well, I only know of one way of doing this, and it involves using an Amazon Tool by Helium 10, called Cerebro

Cerebro will do the equivalent to a reverse ASIN lookup, but it will also show you what keywords you, or your competitor are paying for, and what keywords are generating organic sales.

And on top of that, it will also show you where you rank for each one of those keywords, the search volume of each search term, How many products are competing for the same search terms and how many giveaways you would need in order to rank on the first page of Amazon for each keyword

Cerebro is one of the many tools available at Helium 10, and I arranged a discount for you:

If you want a one time 50% discount use code: QAMORIM50

But if you want 10% discount per month for life use QAMORIM10

That is all for today, so remember:

“Start Grateful, Stay Positive and Always Profit”

Quin Amorim
Quin Amorim, Host of Amazon FBA Selling Online Podcast