I am currently pursuing a Bachelor’s Degree in Business Administration, but I am unsure of what I should be doing to supplement my degree in order to be successful in the marketing field.
My school offers co-operative programs to gain experience, but is there any other paths I should explore to make myself an exceptional candidate for potential careers in the future?
Hi Kaylee-Shaye, Excited to be connected with you on the Career Advice Hub.
First off, congrats on going after a BBA.
The main characteristics I would look for in a marketer would be creativity and focus.
If there’s any co-operative program that can help you with those, jump on it immediately.
A tip for when you are ready to apply for your future career is to make a video cover letter!
The agency that receives a video cover letter has to appreciate the creativity and out of the box thinking.
Plus a smiley face has 10x better chance of causing a good impression that the piece of paper with old-school copyright.
Meanwhile the top of the marketing “food chain” is online advertising and lead generation with sales funnels.
Oh yea and most agencies appreciate if you are Google certified (gives them better rep)
here are the training links I mentioned:
Google Certification (Requires Logins, but all are free)
And don’t forget to check out our last episode:
Looking forward to chatting soon.